Win the job by being first to reply
Missed-call text-back, estimate follow-up and local search ads that keep trades booked.
One system, not a list of services
Every channel we run sends its leads into the same GoHighLevel pipeline, where the AI answers, follows up and books. That is what you buy, whichever page you started on.
What we promise, in writing
Owners tell us the last vendor locked them in, kept their phone number, or handed the account to a junior. So we put these four in every proposal.
No auto-renew, no exit fees
Setup is a fixed project. Management is month to month after that. Cancel with 30 days notice and nothing renews behind your back.
You own everything
The GoHighLevel sub-account, the phone numbers, the ad accounts, the pixel and every lead stay in your name. Leave, and you keep them.
Reported by booked appointments
Not impressions, not ROAS screenshots. You see calls answered, appointments booked and shows, every week, in your own dashboard.
Built by the people you talk to
No junior handed 14 accounts. The engineers who scope your system on the call are the ones who build it and answer your messages.
Why do home service companies lose jobs they never knew about?
Home service companies lose jobs at the moment a homeowner calls and nobody answers. The technician is under a sink, the owner is driving, and the office line rings out. The homeowner does not leave a voicemail. They call the next company on the list, and that company gets the job.
- You are on a ladder or under a crawlspace, the call goes to voicemail, and the homeowner rings the next guy on Google. Owners say a $10,000 job was won only because someone picked up mid-job.
- Google Local Services leads cost $45 to $80 each, and a large share of those calls are never answered.
- Open estimates sit in the CRM with nobody chasing them, while shared-lead platforms sell the same homeowner to five contractors in a bidding war.
- Software that locks you in: $22,000 exit fees, auto-renewals nobody noticed, and a phone number held for months after you cancel.
Which home service problems does the system fix?
| Problem | System we build | What changes |
|---|---|---|
| Calls ring out while the team is on jobs | Missed-call text-back that replies instantly and an AI voice agent that captures the job details and books a callback or visit | The homeowner is engaged before they dial the next company |
| Estimates go quiet | Estimate follow-up sequence by SMS and email with an easy approve or ask-a-question reply | Open quotes get an answer instead of silence |
| Emergency calls at night go to a generic voicemail | After-hours AI intake that distinguishes emergencies from routine requests and alerts the on-call tech | Urgent jobs are captured and routed, routine jobs are booked for the morning |
| No reviews after good work | Post-job review request sent when the job is marked complete | A steady stream of recent reviews that lift local rankings |
| Seasonal demand swings | Seasonal campaigns to past customers for tune-ups, maintenance plans and pre-season checks | Booked work in the shoulder months |
| Leads from Google, Meta and the website arrive in different places | One inbox and one pipeline in GoHighLevel with source and cost tracking | The office sees every enquiry and where it came from |
What is missed-call text-back and why does it matter for trades?
Missed-call text-back sends an automatic text to any caller you could not answer, within seconds, asking what they need and offering to book. For a trade business it matters because the caller is usually ready to hire right now and will not wait. A text that arrives before they finish dialing the next number keeps them in your conversation.
How do we get home service companies found on Google?
Homeowners with a burst pipe do not browse. They search, call the first credible result, and hire. In the USA, Google Local Services Ads put a verified business at the very top of that search with a call button, and Google Search campaigns cover the terms Local Services does not.
We connect every call and form from those campaigns into GoHighLevel with call tracking, so you can see which campaigns produce booked jobs rather than just clicks. That is the number we optimize toward.
- Google Local Services Ads setup and lead handling where available
- Google Search campaigns for emergency and planned service terms
- Meta campaigns for maintenance plans, seasonal offers and financing
- Call tracking numbers per campaign so every job shows its source
- Review flow that feeds the ratings Local Services and Maps rely on
How does automated estimate follow-up work without being pushy?
Automated estimate follow-up sends a short, polite check-in a day or two after the quote, then a couple more spaced out over the following weeks, each offering a simple way to approve, ask a question or say no. The tone is helpful, not salesy, and the sequence stops the moment the customer replies.
How does a trade business get the system running?
Built around the reality that owners are on the tools most of the day.
Strategy call
We look at how calls, estimates and reviews are handled today and agree the first fix, usually missed-call text-back.
Scripts and sequences
We write the text-back message, AI intake questions, estimate follow-up and review request with the office manager.
Build and connect
We set up GoHighLevel, connect the business number, website forms and job software where possible, and test every path.
Launch and tune
We monitor the first weeks of calls and replies, then adjust wording, timing and emergency routing.
Add campaigns
With follow-up airtight, we launch Local Services, Search or Meta campaigns that feed the same system.
Which services do home service companies combine?
Start with the follow-up system, then add the campaigns that fill the calendar.
AI Automation
Missed-call text-back, AI intake, estimate follow-up and review flows.
Learn more →
Google Ads
Local Services and Search campaigns for homeowners ready to hire.
Learn more →
Meta Ads
Seasonal offers, maintenance plans and financing campaigns.
Learn more →
Web Development
Fast service-area websites with click-to-call and instant booking.
Learn more →Where do we work with home service companies?
In the USA we work with HVAC, plumbing, electrical, roofing and cleaning companies that need Local Services Ads, call tracking and messaging consent handled correctly.
What should you read to understand it properly?
Short, sourced guides. Each answers one question and links to the next.
Guides in this section
Definitions, costs and rules, written to be read in five minutes.
- AI Receptionist for Home Services An AI receptionist for home services is a voice agent that answers every call to an HVAC, plumbing, electrical or roofing company, sorts eme
- Automate Follow-Up or Hire a Dispatcher (Home Services) Automate if the calls you miss come in while every technician is under a sink or on a roof, and if estimates die because nobody chases them.
- Customer Reactivation for HVAC and Plumbing Customer reactivation for HVAC and plumbing is a seasonal GoHighLevel campaign that messages past customers before the first heat wave, the
- Estimate Follow-Up Automation for Contractors Estimate follow-up automation for contractors is a GoHighLevel sequence that starts the moment a quote is sent, reminds the homeowner by tex
- Google Local Services Ads for Home Services Google Local Services Ads for home services are the pay-per-lead listings with the Google Guaranteed badge that appear above regular search
- Meta Ads for Home Services Meta ads for home services are Facebook and Instagram campaigns that reach homeowners inside a service area with a seasonal offer, collect t
- Missed-Call Text-Back for Home Services Missed-call text-back for home services is an automation that texts a caller within seconds when a technician on a job cannot pick up, asks
- Weekly Marketing Report for Home Services A weekly marketing report for a home services company shows calls answered by hour and reason, jobs booked by source, cost per booked job, L
- Review Automation for Home Services Review automation for home services is a workflow that sends a review request by text a set time after a job is marked complete, follows up
- WhatsApp for Home Service Businesses WhatsApp for home service businesses is a GoHighLevel-connected channel where a homeowner sends photos of the problem, receives the quote in
Questions trade business owners ask us
We use a job management app. Does this replace it?
No. Your job software keeps handling scheduling, invoicing and dispatch. GoHighLevel sits in front of it to capture and follow up every enquiry, then hands the booked job across. Where a direct integration exists we use it; otherwise we sync the essentials so nothing is entered twice.
What happens with a genuine emergency call at 2 AM?
The AI intake agent asks a few questions to establish whether it is urgent, captures the address and issue, and immediately alerts the on-call technician by call and text. Routine requests are booked for the next available slot instead, so your on-call person is only woken for real emergencies.
How fast does missed-call text-back reply?
Within seconds of the call ending. The message goes out automatically from your business number, so the homeowner sees a familiar number and can reply straight away. Replies land in your team’s inbox and mobile app.
Can you handle messaging consent rules?
Yes. For US companies we set up TCPA-aware consent capture and opt-out handling. Every sequence honors a stop request automatically.
Do Local Services Ads work everywhere?
On the strategy call we check your category and location and tell you whether Local Services, Search, Meta or a mix is the right starting point.
How much of my time does this take?
Very little after setup. We need a couple of sessions with you or your office manager to get scripts and rules right, then a short weekly check-in during launch. After that, you review a monthly report and we handle the rest.
Will customers be put off talking to an AI?
Most homeowners just want to know someone will show up. The AI answers clearly, gets the details and books or escalates. It says it is the company’s assistant when asked, and hands over to a person for anything complex or upset. We monitor transcripts so the tone stays right.
Will a high-ticket caller just hang up on an AI?
They will if it cannot answer specifics, which is the failure owners describe. So the agent is scripted on your real questions (service area, brands you install, financing, emergency rates) and any full-system or replacement call is warm-transferred to a human. Older callers who want a person get one after two turns, with a text to confirm.
Do I have to leave ServiceTitan, Jobber or Housecall Pro?
No. All three have booking APIs, so the job the AI books lands in the dispatch board your team already uses. GoHighLevel handles the answering, texting and follow-up around it. You keep your software, your numbers and your data, and there is no contract that stops you changing your mind.
Find out how many calls you are missing
Book a free strategy call. We will review your call handling, estimate follow-up and local search presence and show you the fastest fix.
Book a Free Strategy Call