How much does GoHighLevel cost?
GoHighLevel costs $297 per month on the Unlimited agency plan and $497 per month on the Agency Pro plan, plus metered usage charges for phone calls, SMS, email sending and AI minutes.
What are the GoHighLevel plan prices?
GoHighLevel’s two main agency plans cost $297 per month and $497 per month as of the HighLevel pricing guide updated 22 August 2026. The $297 plan gives unlimited sub-accounts and the core platform. The $497 Agency Pro plan adds SaaS mode, the ability to resell the platform under your own pricing, and the right to rebill AI usage to clients with a markup.
Other tiers exist. HighLevel has offered a lower starter tier and promotional pricing at different times, and prices are set in USD and billed monthly or annually. Confirm the current figures inside the app or on the HighLevel pricing page before budgeting, because the platform changed its AI pricing twice in 2026.
What does each GoHighLevel plan include?
Both plans include the full platform: CRM, pipelines, calendars, conversations, workflows, funnels, forms and reputation tools. The differences are about reselling and rebilling.
| Feature | $297 Unlimited | $497 Agency Pro |
|---|---|---|
| Sub-accounts | Unlimited | Unlimited |
| White-label branding of the app | Yes | Yes |
| SaaS mode (sell the platform under your own plans) | No | Yes |
| Rebill phone and email usage to clients | Pass-through | Pass-through with markup |
| Rebill AI Employee usage to clients | No | Yes, with or without markup |
| Voice AI and Conversation AI | Available, metered | Available, metered |
| Snapshots (copy a full setup to a new sub-account) | Yes | Yes |
What does GoHighLevel charge on top of the plan?
GoHighLevel charges usage fees on top of the plan for four things: phone calls and SMS, email sending, premium workflow actions, and AI. Phone and SMS are billed per segment and per minute through the platform’s telephony partner. Email is billed per thousand messages through its sending service. AI is billed per minute for voice and per message for text conversations.
AI is the usage line that grows fastest. Voice AI is metered at $0.10 to $0.20 per minute in speech-to-speech mode, or $0.045 per minute for the voice engine plus $0.015 to $0.17 per minute for text-to-speech in pipeline mode, at the rates effective April to May 2026. The full breakdown, with monthly examples, is on GoHighLevel Voice AI.
A US service business that answers 1,000 calls a month with Voice AI should expect roughly $60 to $215 in platform AI usage before telephony and before any agency fee.
Which plan do you need to rebill AI to clients?
Rebilling AI Employee usage to sub-accounts requires the $497 Agency Pro plan, according to HighLevel’s AI Employee access and rebilling article dated 14 September 2026. The $297 plan can pass some phone and email costs through at cost, but it cannot pass AI usage through, with or without a markup.
This matters for any agency that wants to sell an AI receptionist as a monthly service. On the $297 plan the agency pays the AI minutes itself and has to price them into its fee. On the $497 plan the agency can set a per-minute rate for each client and let the platform bill it. Skill Up Experts runs on Agency Pro for this reason, and our engagement pricing shows AI usage as a separate transparent line.
What should a monthly GoHighLevel budget include?
A realistic budget has five lines. The plan is the only fixed one.
- Plan: $297 or $497 per month, billed to the agency or to the business directly.
- Phone numbers, calls and SMS: per number, per minute and per segment, plus A2P 10DLC registration in the US.
- Email sending: per thousand emails through the platform’s sending service, or your own SMTP.
- AI usage: per minute for Voice AI, per message for Conversation AI, at the current in-app rates.
- Setup and management: the agency fee for building workflows, calendars, AI scripts and reporting, which is where the results come from.
Common questions about GoHighLevel pricing
Is there a free trial?
HighLevel has offered a 14-day free trial on its plans for several years. Check the current offer on the HighLevel site, because trial length and eligibility change with promotions.
Can a single business buy GoHighLevel without an agency?
Yes. A business can subscribe directly. It still pays the plan price plus usage, and it still has to configure the account, which is the part most businesses hire an agency for.
Is annual billing cheaper?
HighLevel offers annual billing with a discount compared with monthly billing. The exact discount changes, so confirm it in the app before committing.
Why does my bill change every month?
Because calls, texts, emails and AI minutes are metered. A month with more enquiries costs more in usage. The plan fee itself does not change.
Do I pay GoHighLevel or Skill Up Experts?
Either, depending on the engagement. Some clients hold their own subscription and we manage it. Others are set up as a sub-account under our agency plan and see the plan, usage and our fee as separate lines on one invoice.
Want a clear monthly number before you commit?
Book a free strategy call. We estimate your plan, usage and setup cost from your real call and lead volume, with nothing hidden in the fee.
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