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Social Media Management

Social media that fills the pipeline, not just the feed

Planned, produced and published every month, with every DM and comment routed to your CRM.

Content, community and booking in one system
Marketing team planning a monthly content calendar on a wall of printed cards
The system

One system, not a list of services

Every channel we run sends its leads into the same GoHighLevel pipeline, where the AI answers, follows up and books. That is what you buy, whichever page you started on.

In writing

What we promise, in writing

Owners tell us the last vendor locked them in, kept their phone number, or handed the account to a junior. So we put these four in every proposal.

No auto-renew, no exit fees

Setup is a fixed project. Management is month to month after that. Cancel with 30 days notice and nothing renews behind your back.

You own everything

The GoHighLevel sub-account, the phone numbers, the ad accounts, the pixel and every lead stay in your name. Leave, and you keep them.

Reported by booked appointments

Not impressions, not ROAS screenshots. You see calls answered, appointments booked and shows, every week, in your own dashboard.

Built by the people you talk to

No junior handed 14 accounts. The engineers who scope your system on the call are the ones who build it and answer your messages.

What it is

What does a social media management agency do?

A social media management agency plans your content, produces it, publishes it on schedule, replies to comments and messages, and reports on what it did for the business. The difference between agencies is whether that work is a system or a scramble. A system starts with the outcomes you want, decides the content pillars that serve them, and produces a calendar a month ahead so every post has a reason to exist.

What’s included

What does the monthly system include?

Six parts, delivered every month.

Strategy and pillars

Three to five content pillars tied to what you sell and what your audience asks, reviewed quarterly against results.

Monthly calendar

Every post planned a month ahead with format, caption, hook and goal, sent to you for approval in one review.

Short-form video

Scripts, shot lists and editing for Reels, TikTok, Shorts and Snapchat. Filmed by your team from our briefs or by us on a shoot day.

Design and copy

Carousels, static posts and stories designed to your brand, captions written to be read, hashtags and locations set per market.

Community management

Comments and direct messages answered within agreed hours. Enquiries tagged and pushed into GoHighLevel for follow-up.

Reporting

A monthly report on reach, engagement, followers, enquiries and which content earned its place, with the next month’s plan attached.

Video

How do we produce short-form video every month?

We plan video in batches. Each month we script a set of short videos around your pillars, with hooks written first and a shot list your team can film on a phone in an hour or two. Where a client prefers, we schedule a shoot day and capture a month of footage at once. Editing, captions and on-screen text are handled by us, and every video is cut for the platform it will run on.

Videos that perform organically are flagged for the paid team, because a hook that stops the scroll for free will usually work as an ad. That link between organic and paid is one of the reasons we run both.

  • Hook-first scripts and phone-friendly shot lists
  • Batch filming to protect your team’s time
  • Cut for Reels, TikTok, Shorts and Snapchat separately
  • Winners handed to the ads team as creative
Honest scope

What do we not do?

We do not promise follower counts or viral posts. Reach depends on the platform, the category and the content, and anyone who guarantees a number is guessing. We do not buy followers, engagement or reviews under any circumstances. We do not post generic stock content that could belong to any business. We do not run influencer campaigns as a core service, although we can brief creators for video when it suits the plan.

How it works

How does the monthly cycle run?

Onboarding takes about two weeks. After that the cycle repeats every month.

1

Onboarding

Brand, audience, offers, tone and past content reviewed. Channels chosen. Access set up. Pillars agreed.

2

Calendar

Next month’s posts planned with format, hook, caption and goal. One approval round with you.

3

Production

Video scripted and filmed, design produced, captions written. Assets scheduled for publishing.

4

Publishing and community

Posts go out on schedule. Comments and messages handled within agreed hours. Enquiries pushed to GoHighLevel.

5

Report and adjust

Monthly report with what worked, what did not, and changes to the next calendar.

GoHighLevel

How does social media connect to GoHighLevel?

Direct messages and comment enquiries are tagged and created as contacts in GoHighLevel with the platform as the source, so a question in an Instagram DM enters the same follow-up sequence as a form on your website. Link-in-bio and story links point to booking pages and forms that write directly into GoHighLevel calendars and pipelines. Scheduling and some publishing can run from GoHighLevel’s social planner where that suits the client. Review requests generated by automation feed the testimonials and proof we turn into content.

Industries

Who do we manage social media for?

Businesses where a consistent presence produces enquiries and trust.

Guides

What should you read to understand it properly?

Short, sourced guides. Each answers one question and links to the next.

Guides in this section

Definitions, costs and rules, written to be read in five minutes.

  • Social Media Content Calendar A social media content calendar is a one-month plan that assigns every post a pillar, a platform, a format and a publish date before anythin
  • DM Automation DM automation is a system that answers comments and direct messages on Instagram, Facebook and WhatsApp within seconds, asks the qualifying
  • Instagram for Clinics A clinic books consultations from Instagram when its posts answer the questions patients ask before they call, every image has documented co
  • LinkedIn for B2B Services B2B service firms generate leads on LinkedIn when a named person, usually the founder, publishes useful posts on a fixed cadence, the compan
  • Organic Social Media vs Paid Ads Paid ads come first if you need booked appointments within the next thirty days and have a working follow-up system. Organic comes first if
  • Short-Form Video for Leads Short-form video produces leads when each clip answers one question a customer already has, ends with a specific prompt, and the comments an
  • Social Media Management Cost Social media management costs what the platforms, the production, the reply handling and the reporting add up to for your business, which is
FAQ

Social media management questions we hear most

How many posts a month do we get?

It depends on the channels and the plan, and we would rather agree a number that can be done well than promise volume. A typical service business plan covers a few short videos a week plus carousels, statics and stories across two or three channels. We set the exact cadence during onboarding based on your audience and your team’s capacity to film.

Do you film the content or do we?

Usually a mix. Your team films short clips from our scripts and shot lists because authentic footage from the business performs best. We handle editing, captions and design. For clients who prefer it, we arrange a monthly or quarterly shoot day and capture everything at once.

Will social media bring us customers or just followers?

It brings customers when the content is tied to your offers and enquiries are followed up. That is why we route every DM and comment enquiry into GoHighLevel and measure bookings, not only reach. Followers are a by-product of consistent, useful content, not the goal.

Do you reply to comments and messages?

Yes, within agreed hours, in your tone, with escalation to your team for anything sensitive. Enquiries are tagged and pushed into GoHighLevel so they get the same fast follow-up as a website lead. Negative comments and reviews are handled with an agreed process rather than deleted.

Can we approve content before it goes out?

Yes. The full calendar is sent for approval once a month, and you can request changes in that round. Time-sensitive posts, such as a launch or an event, go through a quick approval on the day. We do not publish anything you have not seen.

Do you also run paid social ads?

Yes, through our Meta, TikTok and Snapchat teams. Organic and paid work best together because the content that performs organically becomes tested ad creative, and one GoHighLevel pipeline handles the leads from both.

Put your social media on a system

Book a free strategy call. We review your current channels and content, and show you what a monthly system tied to enquiries would look like.

Book a Free Strategy Call