What a Shopify brand’s weekly report should show
A weekly marketing report for a Shopify brand shows spend and return by ad platform, orders recovered by the cart and win-back flows, the repeat purchase rate, and the reviews collected, so the owner sees in one page whether the ads and the flows paid for themselves that week.
What is a weekly marketing report for an online store?
A weekly marketing report for an online store is different from a report for a clinic or a contractor because the store’s outcome is an order, not a booked appointment, and most orders come from ads and automated flows rather than phone calls. The report therefore reads left to right as spend, orders, revenue and margin, by platform and by flow.
The numbers come from three sources: the ad platforms for spend and attributed orders, Shopify for actual orders and revenue, and GoHighLevel for the flows that touched each customer. Comparing platform-attributed orders with Shopify’s real orders every week is what keeps the report honest.
Skill Up Experts publishes this report from the GoHighLevel reporting objects with Shopify as the order source; the three dashboards on our results page are the year-on-year view of the same numbers for three stores.
What does the weekly report contain?
One row per number, with where it comes from.
| Row | What it shows and where it comes from |
|---|---|
| Spend by platform | Meta, Google, TikTok and Snapchat spend for the week, from each ads account |
| Return by platform | Platform-attributed revenue divided by spend, shown next to Shopify’s actual revenue so over-attribution is visible |
| Recovered carts | Orders placed inside the abandoned-cart sequence window, with revenue |
| Win-back orders | Orders from lapsed-customer segments during the campaign window |
| Repeat rate | Share of the week’s orders from customers with a prior order |
| Reviews collected | Product reviews and photo or video reviews received, against requests sent |
| Support load | Conversations opened in the inbox and the share answered by the chat agent |
| Sources | Meta, Google, TikTok and Snapchat ads accounts; Shopify orders; GoHighLevel workflows, conversations and reporting |
How do we build the report in GoHighLevel?
Five objects, set up once and refreshed weekly.
Order source
Shopify orders sync to GoHighLevel with source, value and customer status, so revenue is counted from real orders.
Ad account connections
Meta and Google ads accounts connect to the reporting module; TikTok and Snapchat spend is added from their exports.
Flow tags
Cart-recovery, win-back and post-purchase workflows tag every order they touched, so recovered and repeat orders are countable.
Review and support counts
Review requests, reviews received and inbox conversations are pulled from the same workflows and the conversations module.
Weekly send
The dashboard is exported every Monday with a short note on what changed and what will be tested next.
What must an ecommerce report get right?
An ecommerce report is also the record of what the store claimed in its ads, so the numbers behind any public results have to be reproducible. The FTC’s rules on substantiation mean a return figure used in advertising must come from the store’s own orders, not from a platform’s modeled attribution. Our published dashboards use Shopify’s own figures for that reason, and the report keeps platform attribution and real orders in separate columns.
What should the report never do?
Rules for every weekly export.
- Never show platform-attributed revenue without Shopify’s actual revenue beside it
- Never count a recovered cart that was ordered before the reminder was sent
- Never report repeat rate without the number of orders it is based on
- Never mix gross and net revenue in one column
- Never leave out a platform because it performed badly that week
- Never publish a client’s numbers outside the report without written permission
Common questions about ecommerce reporting
Why show platform ROAS next to Shopify revenue?
Because platforms attribute orders they influenced, and several platforms can claim the same order. Shopify’s real orders are the ceiling; the gap between the two columns tells the owner how much attribution is inflated.
What counts as a recovered cart?
An order placed by a customer inside the cart-recovery sequence window, after at least one reminder was sent and before the sequence ended.
How is repeat rate calculated weekly?
Orders in the week from customers with at least one earlier order, divided by all orders in the week, with both counts shown.
Are the results on your site from this report?
Yes. The three dashboards on the results page are Shopify’s own year-on-year views for three stores, published with the owners’ permission and with store names hidden.
How often are the ad platform connections refreshed?
Meta and Google sync automatically into GoHighLevel reporting; TikTok and Snapchat spend is added from their exports before the Monday send.
Want one page that shows what the week earned?
Book a free call and we will connect your Shopify store and ad accounts to a weekly report that separates real orders from attribution.
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